Pick a placement
Choose one of six premium placements across the shoes and collector box. The map shows what is still open.
ONE PAIR · ONE MONTH · YOUR MARK
Your brand, on my Jordans.
Your logo on the Travis Scott × Air Jordan 1 Low “Reverse Mocha.” Worn across the city for 30 days, documented from first step to final recap.
$0 raisedgoal $3,100
All six placements are available at launch.
02
Lateral heelAvailable · $600
Select a marker to explore. Red means available; black means claimed.
01 · HOW IT WORKS
Three steps between your logo and the sidewalk.
I build the pair
Every mark is redrawn for the panel, cut in durable vinyl, and applied by hand without hiding the original design.
Your brand walks
I wear the pair for 30 straight days and document the places, fits, and people they meet along the way.
02 · THE PANELS
Six placements.
One grail silhouette.
Prices cover the pair, customization, production, and one focused month of documenting every step. First paid, first claimed.
#PanelSizePartnerPriceAction
01
Reverse SwooshThe signature placement. Impossible to miss.
XL—$95002
Lateral heelMocha suede, visible with every stride.
L—$60003
Toe capFirst into every room and every frame.
M—$35004
Heel tabsA matched pair at the back of both shoes.
M—$45005
Lace tagSmall, centered, and made for close-ups.
S—$25006
Collector boxThe unboxing hero, kept and photographed.
XL—$50003 · THE PAIR
The reverse Swoosh, down at street level.
White leather, ridge-rock nubuck, a sail midsole, and the oversized cream reverse Swoosh of the 2022 Reverse Mocha.
- Silhouette
- Travis Scott × Air Jordan 1 Low
- Color story
- Sail / University Red / Ridgerock
- Campaign
- 30 consecutive days
- Care
- Cleaned, protected, still worn
23
Thirty days. Six partners. One pair.
04 · THE MILEAGE PLAN
Not impressions.
Actual footsteps.
No inflated reach numbers. Just a pair that goes where I go and a transparent record of every mile.
30days in rotation
100+city miles planned
8campaign photo drops
100%partner tags credited
05 · FAQ
Questions a reasonable sneakerhead would ask.
Is this a real pair?
Yes. The concept is a real-world, wearable sponsorship project built around one pair and one month of documented use.
What exactly does a partner get?
Your mark applied to the selected placement, credit on this page, inclusion in campaign posts, and a closing photo archive at the end of the month.
Can any logo go on the shoes?
I keep final creative approval so the finished pair remains wearable. Clean marks and short wordmarks work best.
Will the original shoe be damaged?
Panel graphics use removable, shoe-safe vinyl where possible. The point is to wear the pair, so natural creasing and patina are part of the story.
Is this affiliated with Nike or Jordan Brand?
No. Solefund is an independent creative concept and is not sponsored, endorsed, or produced by Nike or Jordan Brand.
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